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Consumerism Counts For Getting Health Care Value
The key to health care consumerism is educating employees to live healthier lives, and to make better health care purchasing decisions. Programs can be designed that use financial incentives that give workers a stake in lowering costs and changing their behavior.

Offer no year-end bonus to employees who have not had an annual physical and taken a health risk assessment. If an employee participates in a health risk assessment, put extra money into his or her health reimbursement account or health savings account. Give a 5 percent reduction in premiums to employees who take three online or in-person health care tutorials per quarter. Incentives to participate in health risk assessments should be valued at $50 or more to be effective, although once an employee begins participating, this amount can decline.

Design a health care approach based on factors such as employee health needs and income, and determine how much risk your employees can handle. Educate employees, on an ongoing basis, to teach them how these tools can be used to build a “health portfolio” that can improve their (and their families’) health.

(Nancy C Blough, American Health Data Institute)
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