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Tobacco control programs can reduce smoking, and when successful, they reduce personal health care costs, according to a study released on August 25, 2008 in the open-access journal PLoS Medicine.
The study specifically tracks the California Tobacco Control Program, established in 1989 with the goal of changing social norms surrounding tobacco use.
In California, 3.6 billion fewer packs of cigarettes were sold during the 5 year course of the program. The tobacco industry did not gain an estimated $9.2 billion U.S. in pre-tax cigarette sales as a result this. study.
(http://www.medicalnewstoday.com/articles/119014.php)
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